NAVIGATING HUMAN-CENTERED HEALTHCARE INNOVATION: STRATEGIES AND IMPLEMENTATION

GEB GmbH pioneers strategic innovation in the healthcare sector, taking a holistic approach from conception to implementation. Through careful service design and comprehensive preference research methods, GEB GmbH ensures that innovations meet the diverse needs, preferences and values of people and healthcare consumers. GEB GmbH is committed to strengthening patient engagement, improving treatment outcomes, increasing system efficiency, fostering multidisciplinary collaboration, rigorously measuring impact, advocating for supportive policies, and promoting global health equity by redefining healthcare delivery through HUMAN-CENTERED DESIGN.


THEORETICAL
FOUNDATIONS

Theoretical foundations are the core concepts supporting a field of study. In healthcare, HUMAN-CENTERED DESIGN (HCD) prioritizes patient needs in technology and intervention development, while Health Preference Research (HPR) uses economic and psychological principles to analyze preferences, guiding patient-centered care through statistical and econometric analysis.

LEARN MORE


STRATEGIC
ORIENTATION

GEB GmbH's strategic orientation towards HUMAN-CENTERED DESIGN (HCD) is a transformative blueprint aimed at revolutionizing healthcare systems and delivery. This approach is deeply rooted in understanding and shaping human behavior, preferences, and needs to foster more effective and efficient healthcare solutions.

LEARN MORE


OPERATIONAL
METHODS

GEB GmbH uses a comprehensive set of methods to research health preferences to ensure that innovations meet the complex needs and preferences of patients and consumers in the healthcare sector. These methods are critical to gaining diverse insights and making product development and service design a success.

LEARN MORE