At GEB GmbH, our mission transcends traditional boundaries of research and development. We are steadfastly dedicated to empowering innovators in creating human-centered health innovations that profoundly resonate with those they aim to serve. Our approach, rooted in meticulous human-centered research, seeks to unveil the nuanced insights that underpin the design, evaluation, and strategic development of products, services, policies, and systems that genuinely benefit humanity.


GEB GmbH's commitment to advancing knowledge through rigorous, methodical research underscores our dedication to quality at every research juncture. Our pursuits span various fields, with a particular focus on tackling contemporary challenges and forecasting future trends. By upholding the highest data management and quality assurance standards, we aim to deliver insights and innovations that significantly impact our industry and society at large.


Exclusive online learning tools for clients and partners underline GEB GmbH's commitment to improving research skills. By providing foundational knowledge, we deepen understanding of statistical analysis and health preference research and promote continuous learning. This enables stakeholders to drive innovation to achieve better outcomes across sectors.

Our Methodological Belief

Our methodology is anchored in the conviction that truly transformative solutions emerge from a deep understanding of the actual needs, preferences, and behaviors of end-users. This user-centric perspective is vital for developing innovations that are not only pioneering but also genuinely beneficial and accessible.

Bridging Innovation with Human Needs

We are resolute in our commitment to bridging the gap between innovation and its intended beneficiaries. Our vision is a future where healthcare innovations seamlessly integrate into the societal fabric, enhancing the quality of life across communities. Our work is instrumental for innovators, designers, policymakers, and organizations striving to forge meaningful, impactful solutions.

The Essence of True Innovation

At GEB GmbH, innovation transcends technological breakthroughs; it embodies making these advancements meaningful, beneficial, and accessible. We believe that the heart of genuine innovation lies in its capacity to serve effectively those it intends to help.

Empowering Research Excellence

Clients gain access to exclusive resources via a password-protected area on our homepage. Our Technical Report provides a unified framework for empirical research with a focus on mixed methods and data management. Our online learning tools cover the fundamentals of statistics and health preference research practice, providing users with essential knowledge for informed decision-making and sound research practices.


The intricate nature of modern research questions necessitates a mixed-methods approach, marrying qualitative and quantitative research. This synergy allows for a holistic understanding, ensuring our findings are robust, actionable, and deeply rooted in real-world applicability. We offer a technical report that provides valuable insights and practical guidelines for managing research data, ensuring quality, and leveraging checklists in the research process. Adopting these practices and aligning with international standards such as ISO 20252:2012 are critical steps toward achieving our high-quality goals and delivering exceptional value to GEB GmbH's clients.


Compliance with ISO 20252:2019 Standard

GEB GmbH is dedicated to fully meeting the specific requirements of the ISO 20252:2019 Standard for Market, Opinion, and Social Research. Although we are not currently certified, our commitment to complying with these standards signifies a major step forward in enhancing methodological rigor and ensuring data integrity. The standard sets industry-specific quality requirements and 'good research practices.' Our alignment with these guidelines underscores our commitment to outstanding research practices and quality assurance.


Importance of Using Mixed Methods in Empirical Research

Given GEB GmbH's wide-ranging and complex research interests, the adoption of a mixed methods approach in empirical research is essential. This methodology melds qualitative insights—offering depth and context—with quantitative data for scalability and generalizability. This approach allows for a thorough understanding of the multifaceted aspects of our research questions, from the initial concept exploration to hypothesis testing and solution validation. Mixed methods research enables GEB GmbH to gain a nuanced understanding of the issues, leading to more informed decision-making and innovative solution development.


Objectives of the Report

The report presents a framework for conducting mixed methods empirical research in line with GEB GmbH’s strategic and operational objectives:

  • Presenting a comprehensive mixed methods research approach tailored to GEB GmbH’s diverse interests, ensuring rigor and adaptability.
  • Demonstrating the value of mixed methods research in enhancing the depth, reliability, and applicability of our research findings.
  • Providing practical guidelines for implementing mixed methods research, covering design, data collection, analysis, and reporting.
  • Setting a roadmap for applying mixed methods research in future projects to advance our research agenda and contribute to our industry's broader knowledge base.


Understanding the fundamental principles of statistics is crucial for conducting robust research and making informed decisions based on data. Our Basic Statistics tool is designed to equip users with essential statistical knowledge:

  • Descriptive statistics: Understanding data distributions, measures of central tendency, and variability.
  • Inferential statistics: Introduction to hypothesis testing, confidence intervals, and significance testing.
  • Regression analysis: Basics of linear regression, understanding relationships between variables.
  • Statistical software tutorials: Guided walkthroughs of popular statistical software to apply statistical methods.


Health preference research plays a pivotal role in tailoring healthcare solutions to individuals' needs and preferences. Our tool offers a foundational understanding of health preference research methodologies and applications:

  • Overview of health preference research: Importance and applications in healthcare decision-making.
  • Elicitation techniques: Introduction to various methods for eliciting health preferences, including surveys, interviews, and choice experiments.
  • Analyzing preference data: Basics of analyzing qualitative and quantitative preference data to inform health policy and practice.
  • Case studies: Real-world examples illustrating the application of health preference research in designing patient-centered health interventions.


In this section we showcase a series of case studies demonstrating the power of human-centered research in addressing complex challenges. Each case study delves into a specific problem faced by our clients, highlighting the significance of understanding human needs and preferences. Through innovative solutions and impactful outcomes, these case studies exemplify how prioritizing empathy and problem-solving can lead to positive impacts on individuals, communities, and decision-makers alike. Explore these case studies to witness firsthand the transformative potential of placing humans at the center of problem-solving processes.

Population preferences for non‑pharmaceutical interventions to control the SARS‑CoV‑2 pandemic: trade‑offs among public health, individual rights, and economics


Which body functions and activities matter for stroke patients? Study protocol for Best–Worst scalings to value core elements of the International Classification of Functioning, Disability and Health


Patient Preferences in Pulmonary Arterial Hypertension, a Latent Class Analysis to Identify Preference Heterogeneity


Preferences for Monitoring Comprehensive Heart Failure Care: A Latent Class Analysis


Empowering Patients, Enhancing Outcomes: A Case Study on Effective Patient Engagement in Healthcare


Enhancing Acceptance of Digital Health Technologies in the German Healthcare System


Adaptive Benefit Assessment for Diagnostic and Treatment Methods Using High-Class/ High-Risk Medical Device


Implementing Citizen Forums for Policy Discussions