GEB GmbH meticulously crafts its service portfolio to spearhead the ideation, development, and successful deployment of HUMAN-CENTERED INNOVATION (HCI) projects. This array of services is pivotal for navigating the intricate health care innovation landscape, encompassing consulting and strategic development, in-depth analysis and research, user experience design, quality of life assessments, and health economics studies. Such services are key to surmounting regulatory obstacles, affirming the clinical relevance of medical innovations, and ensuring a triumphant market launch.
To align its innovations with the intricate needs, preferences, and values of patients and healthcare consumers, GEB GmbH utilizes a comprehensive suite of health preference research methods. These techniques are crucial for capturing a wide spectrum of insights, guiding product development and service design towards success.
Synthesizing existing research findings to identify trends and patterns in healthcare preferences and behaviors.
Visualizing the patient experience to identify pain points and opportunities for improvement in healthcare delivery.
Engaging with individuals to explore subjective experiences and perspectives on healthcare choices.
Analyzing online discussions and interactions to glean insights into health-related attitudes and behaviors.
Collaborating with stakeholders to co-create and refine healthcare solutions based on their needs and preferences.
Creating representations of target users based on demographic and psychographic data to inform design and decision-making.
Collecting quantitative data through structured surveys and experiments to quantify healthcare preferences and behaviors.
Leveraging health data analytics to uncover patterns and trends in healthcare utilization and outcomes.
Iteratively gathering input from experts to reach consensus on healthcare preferences and priorities.
Applying principles of behavioral economics and gamification to nudge individuals towards healthier behaviors.
Immersing in real-world healthcare settings to observe and understand behaviors, preferences, and interactions.
Adopting agile methodologies to iteratively develop and refine healthcare solutions based on user feedback and changing needs.
Using structured employee surveys, we collect quantitative data to improve understanding and decision-making in the workplace.
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