GEB GmbH is committed to improve healthcare through HUMAN-CENTERED RESEARCH, informing the development of innovative health solutions that directly address the complexities and challenges within today’s health systems. Our mission is to deeply understand the health needs and preferences of individuals and communities, transforming these insights into advanced health technologies and services. Our 25-years journey as a scientific consulting firm is rooted in the conviction that true innovation begins with a profound focus on people's needs and preferences, culminating in impactful health solutions that improve patient outcomes and experiences.